A healthy future for young men online is possible

LinkUp Lab is an innovation hub that incubates and accelerates solutions that reimagine the online spaces where young men play and connect to be safer, supportive, and pro-social.

What's at stake?

Young men are struggling to find belonging, exacerbated by exposure to pro-violent & restrictive masculine messaging.

65%

65% of men aged 19-23 say that "no one really knows me well."

40%

40% of young men are encountering more restrictive and violent messages on manhood than ever.

3x

Men who endorse manosphere beliefs from online are 3x more likely to endorse strongman politics.

60sec

AI ‘Aggro-rithms’ serve young men harmful content within 60 seconds of being online.

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Our Approach

LinkUp Lab seeks to invite, not indict young men to be part of the solution towards healthier online communities. We partner with game developers, moderators, researchers, industry, and many more to stem the rise of isolation and online misogyny.

Incubate & Accelerate Solutions

on digital platforms that reach young men where they are. Our solutions seek to: promote mental wellbeing; interrupt online misogyny; and increase civic engagement.

Convening

partners across industry to collaborate, advance advocacy, and identify new digital solutions. LinkUp Lab events foster fertile ground for learning and innovation.

Product Design & Collaboration

with gaming, media, and tech partners to ensure healthy, safe, and pro-social spaces for young men. LinkUp Lab brings expertise on masculinity and community engagement.

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Solutions

LinkUp Lab’s partners are testing and scaling important innovation within the spaces that young men interact with online. Our collective projects engage across the digital ecosystem – gaming, streaming, videos, social media, and more – to strengthen pathways for care, connection, and community.

Get involved with LinkUp Lab!

Whether you have any idea to test or scale, are a content creator looking to leverage your platform for good, are a parent seeking guidance on digital topics, or are interested in supporting the growth of LinkUp Lab, we would be grateful to connect with you!

About the Founders

Futures Without Violence

For nearly 40 years, Futures Without Violence has led groundbreaking efforts to end violence, hate, and discrimination—harnessing culture, policy, and practice to shift norms and spark lasting change.

About the Founders

Equimundo: Center for Masculinities and Social Justice

Equimundo has worked globally and in the US since 2011 to engage men and boys as allies in promoting gender equality, fostering healthy manhood, and preventing violence. We turn evidence into action.