incubating solutions
Decoding Manosphere Myths
The 2020s has seen the rise of online disinformation and ultra-masculinity influencers. With AMAZE, we’re getting youth and adults the education and tools to counter it.
What's at stake
From self-improvement to fitness, gaming, and dating, young men are receiving a torrent of information, aided by algorithms, on who they are supposed to be from social media and podcasts. As a result, 73% of boys report regular exposure to this digital masculinity content, much of this content is laced with harmful messages about male dominance, hyper-independence, and misogyny. There is growing evidence that high exposure to this content is correlated with negative self-esteem, loneliness, and emotional repression.
Our Innovation
Amidst the rapidly evolving environment of Manosphere social media and culture, it is essential that youth advocates, educators, and parents stay informed not just about trends and language, but of resources that can help craft education that is engaging, authentic, and impactful. It is equally essential that youth have alternative, positive sources of education on the topics they’re interested in.
Media
Brief for Parents & Educators: Loneliness
Coming Soon!
about the innovator
AMAZE
A program of Advocates for Youth, AMAZE produces fun, animated videos to provide young people the answers they actually want to know about puberty, sex, their bodies, and healthy relationships. AMAZE has produced more than 300 videos across the globe, with nearly 2,000 global adaptations in 70+ languages and dialects.
Get involved with LinkUp Lab!
Whether you have any idea to test or scale, are a content creator looking to leverage your platform for good, are a parent seeking guidance on digital topics, or are interested in supporting the growth of LinkUp Lab, we would be grateful to connect with you!