incubating solutions
Engineering Meaningful Digital Connection
Project Moonlight builds online connection to prevent conflict, helping moderators, games, and creators design the tools, rituals, and support systems that make communities feel seen, valued, and responded to — before harm has a chance to spread.
What's at stake
People increasingly come online seeking community, belonging, and support, yet often encounter conflict, isolation, and disconnection instead. As digital spaces become central to how we form relationships, moderators have become the invisible architects of community health—but most receive little training or support. Project Moonlight helps transform online communities from potential risk factors into engines of meaningful connection, trust, and belonging.
Our Innovation
Project Moonlight invests in trusted online spaces where people already gather. Through moderator training, social infrastructure, and evidence-based tools, we help online communities create the conditions for trust, belonging, and meaningful connection.
about the innovator
Project Moonlight
Project Moonlight is an initiative from Community Advocates, a strategy and R&D lab working at the intersection of culture, care, and technology to help NGOs grow what works—faster, smarter, and with deeper impact.
Get involved with LinkUp Lab!
Whether you have any idea to test or scale, are a content creator looking to leverage your platform for good, are a parent seeking guidance on digital topics, or are interested in supporting the growth of LinkUp Lab, we would be grateful to connect with you!