Case Study #3

Media Literacy on Messages Targeting Young Men

The dangerous messages that young men are exposed to are often misunderstood and underestimated by educators, parents, and mentors. With our partners, LinkUp Lab develops youth-focused videos and educational materials for adults on topics like: video games and mental health; looksmaxxing; dating in a digital age; and more.

Educators, parents, and mentors are central to boys building healthy online lives.

Unfortunately, toxic messages and trends that target boys move too quickly for us to keep up.

LinkUp Lab is here to help! With AMAZE, we are developing five youth-facing videos on “Manosphere” subjects, along with topic briefings, tip sheets, and discussion guides.

The five subjects our videos & tools will cover are:

  1. Looksmaxxing
  2. Video Games & Mental Health
  3. Deepfakes
  4. Dating
  5. Loneliness

Check out our first video and guide below & stay tuned for other videos in Winter 2026!

To Learn more about looksmaxxing, check out our resource guide that includes:

  • Background on looksmaxxing and its impact on boys & young men
  • Examples of looksmaxxing content
  • A tip sheet for mentors, parents, educators, and coaches on how to support boys & young men around the topic of looksmaxxing
  • A video discussion guide to use to have a conversation with boys & young men about the video above