Our Vision?
A healthy future for young men online
Drawing on over 40 years of combined experience working with men and boys, Equimundo and Futures Without Violence co-founded LinkUp Lab—an innovation hub to incubate and accelerate solutions that reimagine the online spaces where young men play and connect safer, supportive, and pro-social.
Why is the LinkUp Lab needed now?
Young men are struggling to find belonging, exacerbated by exposure to pro-violent & restrictive masculine messaging.
What is the LinkUp Lab trying to accomplish & how?
LinkUp Lab seeks to Invite, Not Indict young men to be part of the solution towards healthier online communities. We partner with game developers, moderators, researchers, industry, and many more to stem the rise of isolation and online misogyny.
Incubate & Accelerate
digital solutions that reach young men where they are. Our solutions seek: Promote Mental Wellbeing; Interrupt Online Misogyny; and Increase Civic Engagement.
Convening
partners across industry to collaborate, advance advocacy, and identify new digital solutions. LinkUp Lab events foster fertile ground for learning and innovation.
Product Design & Collaboration
with gaming, media, and tech partners to ensure healthy, safe, and pro-social spaces for young men. LinkUp Lab brings expertise on masculinity and community engagement.
Case Studies + Projects
LinkUp Lab’s partners are testing and scaling important innovation within the spaces that young men interact with online. Our collective projects engage across the digital ecosystem–gaming, streaming, videos, social media and more–to strengthen pathways for care, connection, and community.
- 1. Prosocial Gaming Design
- 2. Activating Moderators
- 3. Media Literacy on Messages Targeting Young Men
- 4. A Positive Male Influencer Ecosystem
- 5. Narrative Testing
Get involved with LinkUp Lab!
Whether you have any idea to test or scale, are a content creator looking to leverage your platform for good, are a parent seeking guidance on digital topics, or are interested in supporting the growth of LinkUp Lab, we would be grateful to connect with you!
About the Partners
Futures Without Violence
For nearly 40 years, Futures Without Violence has led groundbreaking efforts to end violence, hate, and discrimination—harnessing culture, policy, and practice to shift norms and spark lasting change.
About the Partners
Equimundo: Center for Masculinities and Social Justice
Equimundo has worked globally and in the US since 2011 to engage men and boys as allies in promoting gender equality, fostering healthy manhood, and preventing violence. We turn evidence into action.
