incubating solutions
Digital Pathways to Belonging
LinkUp Lab is working with Diverting Hate to connect young men to trusted communities, mentors, and resources while amplifying healthy narratives of masculinity through partnerships, campaigns, and digital innovation.
What's at stake
Across the internet, young men are searching for purpose, belonging, and recognition. Too often they encounter content that exploits insecurity, grievance, and isolation rather than offering meaningful pathways forward. While organizations, creators, and communities promoting healthy masculinity exist, they often struggle to compete for visibility. The challenge is not simply one of content, but of infrastructure: helping young men discover trusted people, communities, and opportunities when they need them most.
Our Innovation
Diverting Hate combines influencer partnerships, audience targeting, and digital infrastructure to connect young men with credible communities, positive role models, and pathways toward belonging and well-being.
about the innovator
Diverting Hate
Diverting Hate is an applied research nonprofit disrupting digital harm. Founded by researchers, advocates, and strategists who witnessed online hate firsthand, we use evidence, empathy, and innovation to build healthier alternatives for boys and men.
Get involved with LinkUp Lab!
Whether you have any idea to test or scale, are a content creator looking to leverage your platform for good, are a parent seeking guidance on digital topics, or are interested in supporting the growth of LinkUp Lab, we would be grateful to connect with you!