Case Study #3

Media Literacy on Messages Targeting Young Men

The dangerous messages that young men are exposed to are often misunderstood and underestimated by educators, parents, and mentors. With our partners, LinkUp Lab develops youth-focused videos and educational materials for adults on topics like: video games and mental health; looksmaxxing; dating in a digital age; and more.

Educators, parents, and mentors are central to boys building healthy online lives.

Unfortunately, toxic messages and trends that target boys move too quickly for us to

LinkUp Lab is here to help! With AMAZE, we are developing five youth-facing videos on “Manosphere” subject, along with topic briefings, tip sheets, and discussion guides.

The five subjects our videos & tools will cover are:

  1. Looksmaxxing
  2. Video Games & Mental Health
  3. Deepfakes
  4. Dating
  5. Loneliness

Check out our first video below & stay tuned for other videos in Winter 2026!