incubating solutions

Imagine an ethical future for AI

AI coding is giving all men and boys the power to create any digital tool they can dream up. With EndTAB, we're ensuring the results are safe, healthy, and equitable.

What's at Stake

AI-coding is the fastest-growing technology sector in history. Users are flooding to the technology which enables the everyday person with the power to code websites, apps, security programs, and more. Yet, these users are arriving without ethical frameworks, guidelines, or training. While AI-generated code can be used for positive aims, it can also be used to develop abusive content such as AI nudes, or "deepfakes," and be plagued by bias.

$15b

$15 billion has been spent globally on AI coding tools.

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95%

95% of code is projected to be AI-generated by 2030.

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<70%

Men make up more than 70% of the AI workforce and the majority of AI users.

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1m+

Millions of new builders are arriving every month.

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“

Engineering culture has a documented history of misogyny, bias, and restrictive masculinity. Without intentional action now, those patterns can replicate at global scale, built into every app and tool the next generation creates. – Adam Dodge, EndTAB

Our Innovation

With End Tech-Enabled Abuse (EndTAB), LinkUp Lab has launched the "Ground Floor Coding Project" to ensure this rapidly developing technology is informed by healthy, safe, and ethical principles from the ground-up.

The Misuse-by-Design Scanner

Our version of a security scanner that reviews AI-generated code for features that harm by design choice, not by accident. By scanning for design that reinforces isolation, pathologizes healthy development, and suppresses help-seeking, we can ensure that a new generation of websites, apps, and code is promoting pro-social values for young men.

The Builder's Residency

Cohorts where participants build real tools on AI-coding platforms, guided by ethical frameworks, and with the goal of creating solutions around young men's connection, wellbeing, and healthy relationships. Cohorts will culminate in demo days showcasing what pro-social, ethical AI development looks like in practice.

Pro-Social Coding Clubs

As AI-assisted coding has grown, coding clubs in middle schools, high schools, and colleges have begun to pop up. Ground Floor will partner with these groups and support new ones with curriculum and facilitation guides — built around the ethics scanner and designed to treat misuse by design with the same seriousness as security flaws.

Platform Partnerships

As AI-assisted coding has grown, coding clubs in middle schools, high schools, and colleges have begun to pop up. Ground Floor will partner with these groups and support new ones with curriculum and facilitation guides — built around the ethics scanner and designed to treat misuse by design with the same seriousness as security flaws.

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about the innovator

EndTAB

Through tailored live and online trainings, EndTAB empowers individuals and organizations to engage with technologies that are being used to harm people. Our goal: to end technology-enabled abuse against victims of domestic violence, sexual violence, human trafficking, stalking and elder abuse.

Get involved with LinkUp Lab!

Whether you have any idea to test or scale, are a content creator looking to leverage your platform for good, are a parent seeking guidance on digital topics, or are interested in supporting the growth of LinkUp Lab, we would be grateful to connect with you!

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